Advertising

1. Describe the different types of media used in advertising.

2. Explain what informative, competitive, comparative and corrective advertising is and how it is used.

3. List the different types of advertising appeals and how each affect individual consumers.

4. Describe what advertising claims are.

5. Describe different types of fraudulent practices and give practical examples of each.

6. Explain how consumers can avoid deceptive selling practices.

HELPFUL WEB SITES

http://www.google.com--> general search engine

http://www.askjeeves.com--> general search engine

http://ncfe.org--> National Center for Financial Education

http://www.essential.org/alert--> Commercialism in Schools

http://www.consumerpsychology.com--> Brand Names

http://www.realmoney.org--> Real Money

http://www.ftc.gov/bcp/menu-ads.htm--> Federal Trade Commission information on advertising